Guides By Topic
As many business topics are relevant to more than one department, you may find it helpful to view a guide by topic.
MGMT 428 Entrepreneurship
This guide contains selected resources for the Opportunity Analysis portion of Dr. Adams' Business Plan Project. Development of the business plan requires opportunity analysis which includes: (1) the selection of a target market; (2) determination of the demographic concentration of the target within a given geographic parameter; and (3) analysis of the current competitive/industry environment. Information on finding library resources specific to your needs is also included. Use the tabs to navigate.
For further information or assistance in using any of the resources mentioned throughout this guide, please contact Sarah Loudenslager.
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