Finding CustomersDetermining SizeDetermining Location
Competitive Analysis
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MGMT 428  

Last Updated: Feb 25, 2014 URL: http://salisbury.libguides.com/MGMT428 Print Guide RSS Updates

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As liaison to the Franklin P. Perdue School of Business, I am the point of contact at the library for faculty and students of four different departments that make up the business school. Here are guides that contain resources specific to each department.

 

MGMT 428 Entrepreneurship

This guide contains selected resources for the Opportunity Analysis portion of Dr. Adams' Business Plan Project. Development of the business plan requires opportunity analysis which includes: (1) the selection of a target market; (2) determination of the demographic concentration of the target within a given geographic parameter; and (3) analysis of the current competitive/industry environment. Information on finding library resources specific to your needs is also included. Use the tabs to navigate.

For further information or assistance in using any of the resources mentioned throughout this guide, please contact Sarah Loudenslager.

Class Guides

LibGuides are available for most classes that have signed up for library instruction. Taking any of the classes listed below? See what library resources are available and relevant to that class to help with your research.

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Sarah Loudenslager
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Office Hours:
Mondays 1-3pm (Perdue 3rd floor faculty area)
Tuesdays 10am-noon (Perdue 2nd floor)

Blackwell Library, Room 128
(410) 548-3899
seloudenslager@salisbury.edu
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